Have you seen Pepsi’s Eco Challenge website?
It begins with “Welcome to the NEW Pepsi Challenge. Many Pepsi fans remember the days of the Pepsi Challenge – when we dared consumers to chose among competing cola brands and trumpeted the fact that our brand consistently came out on top. (My personal favorite is Pepsi Cherry Cola – mmmm.)
The website continues, “Today we heed to a different call and face a different challenge, one that cuts across brands, companies, industries and even continents – the challenge of environmental stewardship, protecting our planet’s resources for the generations to come…”
It is one of the most robust recycling websites I have seen. The Pepsi Eco Challenge website tells the entire story of what Pepsi is doing to reach their environmental goals – from their improving their trucks and buildings to helping college students recycle with the new URecycle program.
And, did you know that Cells for Cells is part of Pepsi’s Eco Challenge:
To navigate to the Cells for Cells section of Pepsi’s Eco Challenge, go to www.pepsiecochallenge.com.
Then, click on the bottom right hand on the PACKAGING link and then, after that page loads, click again on the bottom right hand on the PARTNERSHIP link.
Thank you, Pepsi, for your leadership. Thank you for using our resources efficiently. And, THANK YOU for allowing Cells for Cells to be a part of Pepsi’s Eco Challenge.
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By the way, do you remember this classic Pepsi commercial with the Godfather Girl?