A Friendly Challenge
Years ago, at a Chamber of Commerce event, I challenged our area Pepsi Guy in a thrilling 3-point contest. The trash talk leading up to our turn was vicious and nasty (and business appropriate).
I won.
I remember jogging to the sidelines so out of breath and my mouth so dry, that I couldn’t even speak the words ‘water.’
But I won…and I teamed up with Pepsi to Battle Cancer.
Connecting over a Cause
After the contest, Pepsi Guy offered me five minutes to discuss my company, Cells for Cells where our mission is to recycle old cell phones and raise money for families battling cancer.
We decided to join forces locally and make a real impact in our community.
Supporting Light the Night
Our connection with Pepsi grew stronger, and I was able to introduce the Pepsi team to my friend working at the Leukemia & Lymphoma Society.
Pepsi generously provided all the beverages for the Light the Night Event, the LLS’s largest event in Kansas City.
A Big Opportunity with Pepsi Corporate
Building on our local success, I asked Pepsi Guy if he could connect me with someone at Pepsi’s corporate level.
He introduced me to the East Regional Gal, who, in turn, connected me with the Head of Sustainability at Pepsi World Headquarters in New York.
A Partnership with Purpose
After a thoughtful three-day review, the Head of Sustainability expressed personal alignment with our mission. He said,
“I also connected with your mission on a personal level. To me it was a simple win-win situation for everyone involved.“
– Victor Melendez former Head of Sustainability at Pepsi World HeadquartersWe were invited to be a part of the Official Pepsi Eco-challenge, where we recycled thousands of old cell phones for Pepsi.
Beyond the Court
This journey began with a 3-point contest victory and evolved into a powerful partnership where we helped more families battling cancer
The lesson? Sometimes a winning shot can lead to something much bigger.
Help us. Join us. Recycle with us.
If you’re not a 3-point expert but have a box of old cell phones waiting to be recycled, don’t hesitate to connect with me.
If you manage hundreds or thousands of devices for your company, connect with me today.
At Cells for Cells, we’re dedicated to helping families battling cancer, and you can be a part of this battle against cancer.
Recycle with Cells for Cells and make a difference. Visit http://cellsforcells.com.]
Jason Clements is the founder of and writer for Cells for Cells. Jason has raised tens of thousands of dollars for Cancer Charities through his recycling program and has helped dozens of families in their battle against cancer.
He lives in Kansas and is an amateur artist.
You can follow Jason on X (Twitter) @jasonclements and Instagram @theartandtimesofjason
